We deliver.
Influence. Reputation. Demand. Revenue.
Influence
Where strategy meets the halls of power
From government relations to cross-sector coalitions, we position your organization to lead the conversation, not follow it.
-Secured favorable public-sector outcomes accelerating market entry for early-stage organizations
-Advanced regional policy and funding priorities
-Built and activated stakeholder networks of 1,000+ contacts to support engagement and alignment
-Served as strategic liaison between agencies, municipalities, and legislators
-Supported multi-million dollar funding and public investment strategies
Reputation
Build a narrative that earns trust
-Secured 60+ earned media placements, including Tier 1 TV, web, and print coverage, with select engagements generating top tier coverage within 48 hours of engagement
-Produced campaigns generating 1B+ impressions
-Managed high-stakes communications and reputation strategy
-Positioned leaders and organizations in front of key audiences
-Directed messaging across complex stakeholder environments
-Built custom websites, apps, and AI agents for clients
We craft the stories, strategies, and media relationships that define how the world sees you.
Demand
Marketing built for momentum
From campaign execution to data-driven digital strategy, we connect your message to the audiences that matter most.
-Generated $1.3M+ in new revenue within nine months
-Influenced $8M+ in pipeline revenue
-Increased visibility across key institutions
-Executed 100+ multi-channel campaigns
-Built full-funnel marketing systems driving sustained growth
Revenue
Turn Relationships Into Results
We identify the right partners, open the right doors, and build the long-term relationships that drive sustainable growth.
-Activated 150+ co-branded partnerships
-Secured key corporate funding
-Brokered strategic relationships across sectors
-Managed multi-million dollar activation budgets
-Delivered strategies driving sales lift
-Grew user acquisition by 17% for a Big Tech product
Our Team
Kendall Joseph
Managing Partner, CEO
Kendall Joseph is an award-winning executive, entrepreneur, and community leader with a track record spanning finance, law, marketing, public relations, philanthropy, and aerospace — including roles at NASA, The Boeing Company, and the United States Attorney's Office. He is the founder and President of Project Texas, a leading civic innovation nonprofit based in Dallas, where he puts his core belief into practice: meeting people where they are and ascending from there.
Deeply embedded in the Dallas community, Kendall serves on the boards of the Thanks-Giving Foundation and Village Tech Schools, and is a graduate of multiple prestigious civic leadership programs including Emerging Leaders in Philanthropy and Social Venture Partners Dallas. A graduate of the Honors College at the University of Houston, Kendall believes that engaged people facilitate growth — and through strategy, innovation, and inspiration, he is committed to revolutionizing the way communities connect and thrive.
Lindsey Barrera, M.S.
PartnerLindsey Barrera is an award-winning marketing leader with nearly a decade of expertise in go-to-market, product marketing, and growth strategies across nonprofit, retail, education, and technology industries. Her innovative, data-driven approach has earned prestigious recognition including the Consumer Engagement Award, the Clio, and the Hashtag Award.
A distinguished former collegiate athlete, Lindsey graduated from The University of Texas at Austin and went on to pursue a professional softball career while completing her Master of Science in Marketing and Management from Texas A&M Commerce. Her authenticity, strategic mindset, and ability to forge meaningful connections between people, brands, and products set her apart as a leader who drives results and inspires those around her.
cimajie best
PartnerCimajie Best is a strategic communicator, thought leader, and trusted advisor for clients navigating high-stakes public affairs, media visibility, political campaigns, and transformative fundraising efforts. Known for her clear-eyed counsel and results-driven approach, she shapes winning narratives and mobilizes communities through expert government affairs strategy, compelling media messaging, and inclusive outreach.
A skilled tactician in stakeholder engagement and capacity building, Cimajie is also a recognized advocate for racial equity and a sharp evaluator of programs and policy impact. She partners with nonprofits, foundations, elected officials, and grassroots coalitions to solve complex challenges and deliver equitable, lasting outcomes.
Reed Fansler
DesignReed Fansler is a product designer with 10+ years of experience transforming complex ideas into intuitive, human-centered digital experiences across AI, technology, fitness, and travel industries. Reed brings a strategic, research-driven approach to every project — bridging the gap between creative vision and technical execution to deliver experiences that resonate with real people.
His background working alongside marketers, PMs, and brand teams makes him a natural collaborator who understands how great design amplifies great storytelling. Reed's deep fluency in AI tools, design systems, and user behavior gives him a unique ability to bring marketing strategies to life in ways that are not only visually compelling but measurably effective.