Lindsey Barrera, M.S.

Partner

Lindsey Barrera is an award-winning professional and inspiring leader, renowned for her belief that obstacles are merely opportunities for greatness. With a robust track record in marketing, strategy, business, and media relations, she exemplifies excellence and innovation in her field.

With nearly a decade of marketing expertise, Lindsey is a visionary in go-to-market, product marketing, and growth strategies. She excels in driving customer acquisition, engagement, and retention through her innovative and data-driven approach. Her agility and strategic acumen in the fast-paced marketing environment consistently yield exceptional results.

Lindsey has been recognized with the Consumer Engagement Award for her unwavering commitment to prioritizing customers and leveraging consumer feedback to enhance brands. Her diverse experience spans multiple industries, including nonprofit, retail, education, and technology. Whether orchestrating product launches, pioneering groundbreaking growth strategies, or crafting viral marketing campaigns that earn prestigious accolades such as the Clio and Hashtag awards, Lindsey's creative and strategic prowess is unparalleled.

A distinguished former collegiate athlete, Lindsey graduated from The University of Texas at Austin with a degree in Sport Management and a minor in Business. During her time at the university, she earned numerous athletic awards and set multiple athletic records, all while excelling academically. She was a four-time honoree for the Academic All-Big 12 Team, the Arthur Ashe Sports Scholar Award, the Big 12 Commissioner’s Honor Roll, and a two-time recipient of the Provost Award. Following graduation, she pursued a professional softball career while simultaneously earning her Master of Science in Marketing and Management from Texas A&M Commerce.

Lindsey believes in the power of authenticity and relatability to forge meaningful connections between people, brands, and products. Her strategic and innovative mindset, combined with her ability to connect on a personal level, sets her apart as a leader who not only drives results but also inspires those around her.